Continuous improvement of your product messaging specific to market segment and customer audience is essential to give your team the edge over the competition
Stop using opinions and start using data to analyse the success and ROI of product messaging by measuring product pull through to quotes or product evaluations. Identify if pitches to specific customer positions don’t result in them wanting to listen to your product collateral, or if the collateral doesn’t engage them enough to understand the value of your product. Make targeted adjustments to your marketing message and then measure improvement.
Sales Pitch Pro puts targeted messaging front and centre of any sales meeting . Your sales force will deliver a pitch and product materials specific to the market segment they are meeting and to the audience in the room. As part of a product messaging improvement cycle Sales Pitch Pro analytics shows exactly which materials are working in which segment and which customers are understanding the value of your message.
Picture a product launch review where your latest product hasn’t met expectations.
Did the product users understand the technical value the product delivered?
Did the finance manager understand the ROI message?
Which part of the organisation blocked the sale?
Sales Pitch Pro analytics identifies where your messaging works and where revisions are needed.
Does your product messaging really address the pain points your customer is facing?
Sales Pitch Pro analytics identifies the pains your customers are having and then identifies which products and your go-to market messaging are being used to address those pains.
If your go-to market messaging isn’t delivering success then revising it to reflect more accurately their specific pain points is essential.